A Real Cheesy Cartoon from the 70s | I Hanker For a Hunk of Cheese - Time For Timer | 1970s PSA

Time For Timer - "I Hanker Fer a Hunk O Cheese" - Timer, cast as a cowboy with a thick Western accent, suggests "wagon wheels," sandwiches made with cheese slices and crackers, as an easy and nutritious snack. When Timer prepares one on a kitchen counter, he rolls it down the counter on its edge and exclaims, "Look! A wagon wheel!"

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"When my get-up-and-go has got up and went,
I hanker for a hunk o’ cheese!
When I’m dancin’ a hoedown and my boots kinda slow down,
Or anytime I’m weak in the knees,
I hanker for a hunk of,
A slab or slice or chunk of,
A snack a day’s a winner
And yet won’t spoil my dinner!
I hanker for a hunk o’ cheese!"

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Time for Timer is a series of seven short public service announcements broadcast on Saturday mornings on the ABC television network starting in 1975. The animated spots feature Timer, a tiny cartoon character who represents the sense of time in the human body. Timer was in charge of when a person felt it was time to eat, time to sleep, etc. He carried a large pocket watch inside of him which set off an alarm whenever something was about to happen.

Usually wearing a bow tie and top hat, Timer looks like a little yellow meatball with a face and has long, slender arms and legs. Timer has limited magical powers, such as teleportation, which he uses to exit his host's body from time to time. A wisecracker as well as a song-and-dance man, Timer promotes healthy eating and personal hygiene for children using clever songs and animation.

The series was produced by the cartoon studio DePatie-Freleng Enterprises. Timer first appears in the 1973 ABC Afterschool Special "The Incredible, Indelible, Magical, Physical Mystery Trip", where he was voiced by Len Maxwell:
https://www.youtube.com/watch?v=j4gl7J7O7pQ
Except for this 1973 portrayal, Timer's voice was provided by actor Lennie Weinrib. Timer also appears in the 1974 ABC Afterschool Special "The Magical Mystery Trip Through Little Red's Head". In "Physical Mystery Trip", he works inside the body of a man named Uncle Carl; in "Little Red", he works inside a teenaged Red Riding Hood.

Time for Timer ran concurrently and interchangeably until 1992 with ABC's other educational spots, primarily The Bod Squad and Schoolhouse Rock!. They generally appeared during cartoon programs at the end of commercial breaks.
Trivia Tidbit: Timer made a cameo appearance in an episode of Family Guy, playing himself as a crack smoker, hankering for a hunk of rock…
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