Keep America Beautiful: The Crying Indian (1970)

Iron Eyes Cody (born Espera Oscar de Corti, April 3, 1904 – January 4, 1999) was an Italian-American actor. He portrayed Native Americans in Hollywood films,[2] famously as Chief Iron Eyes in Bob Hope's The Paleface (1948). He also played a Native American shedding a tear about litter in one of the country's most well-known television public service announcements, "Keep America Beautiful".[3] Living in Hollywood, he began to insist, even in his private life, that he was Native American, over time claiming membership in several different tribes. In 1996, Cody's half-sister said that he was of Italian ancestry, but he denied it.[3][4] After his death, it was revealed that he was of Sicilian parentage, and not Native American at all.Cody was widely seen as the "Crying Indian" in the "Keep America Beautiful" public service announcements (PSA) in the early 1970s.[8] The environmental commercial showed Cody in costume, shedding a tear after trash is thrown from the window of a car and it lands at his feet. The announcer, William Conrad, says: "People start pollution; people can stop it." The ad won two Clio awards, incited a frenzy of community involvement, and "helped reduce litter by 88% across 38 states", according to one reliable source. - Wikipedia

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